You want a ring that will last forever.
Not figuratively. Not "with proper care."
Literally.
You want a metal that won't fade, won't tarnish, won't need re-plating. A metal that will hold your diamond or gemstone with the same strength in 50 years as it does today.
You want platinum.
What Platinum Is—And Why It's Different from Every Other Metal
Platinum is rare.
While gold is measured in karats (indicating purity mixed with alloys), platinum used in jewelry is 95% pure. The remaining 5%? Typically iridium or ruthenium—metals from the platinum family that add strength without diluting purity.
That means when you wear a platinum engagement ring, you're wearing one of the purest precious metals on earth.
Here's what makes platinum unlike anything else:
It's Naturally White—Forever
Unlike white gold, which requires rhodium plating to achieve its bright white finish, platinum is naturally white. It doesn't need a coating. It doesn't need maintenance. What you see is what you get—for life.
No re-plating. No color shift. Just enduring, cool-toned elegance.
It's Hypoallergenic
Platinum is ideal for sensitive skin. It contains no nickel, no harsh alloys, no allergens. If you've ever had a reaction to jewelry, platinum is your safest choice.
It's Incredibly Dense and Durable
Platinum is 40–60% heavier than gold. You can feel the difference. It has a substantial, luxurious weight that makes your ring feel like an heirloom from the moment you put it on.
And while platinum is softer than 14kt gold (meaning it can scratch), it doesn't lose metal when scratched. Instead, the metal displaces, creating a patina—a soft, matte finish that many people find even more beautiful than a high polish.
Gold, by contrast, actually wears away over time. Platinum just... shifts. Endures.
Platinum vs White Gold: The Honest Comparison
This is the question we're asked most often. And it's a good one, because both metals are gorgeous.
Here's the breakdown:
| Platinum | White Gold |
|---|---|
| 95% pure | 58.3% (14kt) or 75% (18kt) pure |
| Heavier, more substantial feel | Lighter in weight |
| Develops patina (soft, matte finish) | Stays bright white with plating |
| More expensive | More affordable |
| Scratches but doesn't lose metal | Harder alloy; resists scratches initially but wears away over time |
So which is better?
Neither. It depends on what you value most.
If you want the most durable, low-maintenance, naturally white metal—and budget allows—platinum wins.
If you prefer a brighter white finish, lighter weight, and more budget flexibility—white gold is a fantastic choice.
Both are beautiful. Both are timeless. It's about what resonates with you.
Who Platinum Is For: The Woman Who Values Legacy and Longevity
Platinum isn't for everyone. It's a considered choice. A deliberate one.
Platinum is for the bride who:
Wants an Heirloom-Quality Ring
If you're imagining this ring being passed down to your daughter, your granddaughter, your great-granddaughter—platinum is the metal that will endure. Its purity and density mean it ages gracefully, beautifully, without diminishing.
Has Sensitive Skin or Metal Allergies
If you've ever had a reaction to jewelry—itching, redness, rashes—platinum eliminates that worry entirely. It's the safest precious metal for daily wear.
Loves Minimalist, Modern Design
Platinum's cool, gray-white tone and substantial feel pair gorgeously with sleek, contemporary settings. Think: clean lines, architectural details, low-profile bezels. Platinum doesn't need embellishment. Its beauty is in its purity.
Common Questions About Platinum Engagement Rings
How much should I spend on a platinum engagement ring?
Platinum is typically 40–50% more expensive than 14kt white gold due to its rarity, density, and purity. A simple platinum solitaire with a lab-grown diamond or moissanite might start around $2,500–$4,000. More intricate designs with natural diamonds can range $5,000–$15,000+.
But here's the trade-off: you'll never pay for re-plating. You'll never worry about allergies. And your ring will last lifetimes, not just a lifetime.
Can I design my own engagement ring in platinum?
Absolutely. Platinum is incredibly workable for custom engagement rings. Whether you want a sleek modern bezel, an unique vintage setting, or a one-of-a-kind design, platinum can do it.
What Makes Platinum Timeless
Platinum is the metal of endurance.
It doesn't bend to trends. It doesn't try to be anything other than what it is: pure, strong, enduring.
When you choose platinum, you're choosing a ring that will outlast you. That will carry your love story forward through generations.
Let's Create the Ring That Lasts Forever
If you've read this far, you're not just shopping. You're choosing. Thoughtfully. Intentionally.
You're honoring the significance of this moment, this ring, this love.
And that deserves a process—and a ring—that's just as intentional.
We're here to help you design a platinum engagement ring that feels like an extension of your love story. To guide you through stones, settings, and styles until everything aligns. To create something that isn't just beautiful—it's yours.
Whether you're dreaming of a platinum solitaire, a vintage-inspired halo, or a custom hammered wedding band set that tells your story in texture and light—we'll bring it to life with you.
Book a free consultation and begin designing your custom ring today.
Your forever piece is waiting.